包裝的功能性和用戶體驗(yàn)往往是設(shè)計(jì)價(jià)值的體現(xiàn)，而最為講究包裝保護(hù)作用的品類之一--零食、糕點(diǎn)等食品，近年來在“顏值熱”的影響下，越來越多的品牌愈發(fā)注重產(chǎn)品禮盒視覺上的美感呈現(xiàn)，希望能以此帶動(dòng)銷量，積累好口碑。今天分享的食品禮盒包裝又有哪些新的記憶點(diǎn)，一起來看下！

　　The functionality and user experience of packaging are often the embodiment of design value, and one of the most important categories that emphasizes packaging protection - snacks, pastries, and other foods. In recent years, under the influence of the "beauty trend", more and more brands have paid more attention to the visual beauty of product gift boxes, hoping to drive sales and accumulate good reputation. What are the new memory points of the food gift box packaging we shared today? Let's take a look together!

　　“黑巧地帶”巧克力品牌，以原料可可豆的主要產(chǎn)地--熱帶雨林為靈感發(fā)想，巧妙地將幾何圖形和活力的色彩碰撞融入到設(shè)計(jì)中，烘托出來自熱帶的原始感和熱情的魅力。而在產(chǎn)品制作上，品牌堅(jiān)持選用高品質(zhì)的可可豆，經(jīng)過匠心獨(dú)運(yùn)的烘焙與調(diào)配，創(chuàng)造出令人難以忘懷的巧克力體驗(yàn)，每一口都是對(duì)熱帶風(fēng)情的回味。值得注意的是，黑巧地帶還積極倡導(dǎo)健康生活方式，通過“Chocolate Makes Every Day Better”的品牌理念，鼓勵(lì)消費(fèi)者將黑巧克力作為日常零食的一部分，享受健康與美味的雙重體驗(yàn)。同時(shí)，黑巧地帶還積極參與各種運(yùn)動(dòng)領(lǐng)域的活動(dòng)，與消費(fèi)者共同健康生活。

　　The "Black Clever Zone" chocolate brand is inspired by the main production area of cocoa beans - tropical rainforests. It cleverly blends geometric shapes and vibrant colors into its design, creating a sense of originality and passionate charm from the tropics. In terms of product production, the brand insists on using high-quality cocoa beans, which are carefully baked and blended to create an unforgettable chocolate experience. Every bite is a lingering aftertaste of tropical flavor. It is worth noting that Black Chocolate Zone also actively advocates a healthy lifestyle, encouraging consumers to incorporate dark chocolate into their daily snacks and enjoy a dual experience of health and deliciousness through the brand concept of "Chocolate Makes Every Day Better". At the same time, Heiqiao District actively participates in various sports activities and lives a healthy life together with consumers.

　　02伴山松林開口松子by?UUEAGLE松子的清香蘊(yùn)藏著長(zhǎng)白山的好山好水好空氣，是自然孕育的精華，是自然予人的饋贈(zèng)?；睘楹?jiǎn)，是感謝自然最好的方式。伴山松林要體現(xiàn)自然、經(jīng)典、新中式的調(diào)性，因此在設(shè)計(jì)表達(dá)上，畫面從長(zhǎng)白山的一片松樹林，“捕捉”到一株好看飽滿的松果，以手繪的形式加以藝術(shù)處理，呈現(xiàn)出品牌LOGO，再往中間走去，看到地面上掉落的松果和枝葉，實(shí)現(xiàn)最自然最純粹的表達(dá)。在包裝設(shè)計(jì)上，通過不同的盒型材質(zhì)和工藝去呈現(xiàn)產(chǎn)品本身品質(zhì)的不同和遞增。?在設(shè)計(jì)食品禮盒包裝時(shí)，了解消費(fèi)者的心理和審美需求是必不可少的環(huán)節(jié)，例如，年輕人可能更喜歡時(shí)尚、前衛(wèi)的設(shè)計(jì)，而年長(zhǎng)者則可能偏愛傳統(tǒng)、穩(wěn)重的風(fēng)格。因此，設(shè)計(jì)師需要通過市場(chǎng)調(diào)研和數(shù)據(jù)分析，深入了解目標(biāo)受眾的需求。通過對(duì)消費(fèi)者需求的理解、色彩與圖案的巧妙運(yùn)用、材質(zhì)與工藝的精心選擇以及創(chuàng)新與個(gè)性化設(shè)計(jì)的不斷探索，我們可以打造出既有時(shí)尚感又能激發(fā)購買欲望的食品禮盒包裝。畢竟，生活中總是需要一些心意和新意，贈(zèng)與親朋好友一款設(shè)計(jì)精巧的食品禮盒，都能讓對(duì)方感受到來自品牌滿滿的心意和祝福，讓品嘗美味變得更有儀式感。

　　02 The fragrance of pinecone by UUEAGLE contains the good mountain, water and air of Changbai Mountain, which is the essence of nature and a gift from nature. Simplifying complexity is the best way to thank nature. The accompanying pine forest should reflect the natural, classic, and new Chinese style tone. Therefore, in terms of design expression, the picture captures a beautiful and plump pine cone from a pine forest in Changbai Mountain, and artistically processes it in hand drawn form to present the brand logo. Walking towards the middle, one can see pine cones and branches falling from the ground, achieving the most natural and pure expression. In packaging design, different box materials and processes are used to present the differences and increasing quality of the product itself.? Understanding consumers' psychological and aesthetic needs is essential when designing food gift box packaging. For example, young people may prefer fashionable and avant-garde designs, while older people may prefer traditional and stable styles. Therefore, designers need to conduct market research and data analysis to gain a deeper understanding of the needs of their target audience. Through understanding consumer needs, clever use of colors and patterns, careful selection of materials and craftsmanship, and continuous exploration of innovative and personalized design, we can create food gift box packaging that is both fashionable and can stimulate purchasing desire. After all, there is always a need for some thoughtfulness and creativity in life. Giving a well-designed food gift box to family and friends can make them feel the brand's full intention and blessings, making tasting delicious food more ceremonial.

　　本文由 食品包裝禮盒  友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊  http://www.sushuiheng.cn/   真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

　　This article is a friendly contribution from food packaging gift boxes For more related knowledge, please click http://www.sushuiheng.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.