在商品包裝設(shè)計(jì)中，材質(zhì)的選擇往往直接影響著產(chǎn)品的整體呈現(xiàn)效果與消費(fèi)者感知價(jià)值。不同產(chǎn)品因其獨(dú)特屬性與定位需求，往往需要搭配與之相契合的包裝材料，食品包裝更需兼顧實(shí)用性與視覺吸引力。

　　In product packaging design, the choice of materials often directly affects the overall presentation effect of the product and the perceived value of consumers. Due to their unique attributes and positioning requirements, different products often require matching packaging materials, and food packaging needs to balance practicality and visual appeal.

　　今天就來看看，不同類型的食品是如何選擇包材的↓

　　Today, let's take a look at how to choose packaging materials for different types of food

　　01Nibbo風(fēng)味博物館巧克力

　　01Nibbo Flavor Museum Chocolate

　　byCYP藝術(shù)紙這款由NIBBO巧克力和徐耀良茶園聯(lián)名的東方美人茶奶巧，包裝設(shè)計(jì)延續(xù)Nibbo風(fēng)味博物館的靈感，將巧克力包裝轉(zhuǎn)化為可收藏的「風(fēng)味檔案」，梔子花浮雕暗紋暗合東方美人茶的花蜜香調(diào)，形成嗅覺與視覺的感官聯(lián)動(dòng)。紙張選擇采用CYP 藝術(shù)紙醇萃紙的燕麥拿鐵色，用再生纖維制成，環(huán)保溫暖的質(zhì)地為產(chǎn)品增加溫度，搭配工藝以醇萃紙的紙張?jiān)鳛橹魃{(diào)，滿版浮雕梔子花暗紋做底，局部燙啞金點(diǎn)睛，品牌與產(chǎn)品信息則用印刷表現(xiàn)，重點(diǎn)突出，可讀性強(qiáng)，易于消費(fèi)者快速記住產(chǎn)品。

　　ByCYP Art Paper, a collaboration between NIBBO Chocolate and Xu Yaoliang Tea Garden, is an Oriental Beauty Tea Milk Chocolate. The packaging design continues the inspiration from the Nibbo Flavor Museum, transforming the chocolate packaging into a collectible "flavor archive". The gardenia flower relief dark patterns match the nectar aroma of the Oriental Beauty Tea, forming a sensory linkage between smell and vision. The paper selection adopts the oat latte color of CYP art paper alcohol extract paper, made of recycled fibers, with an environmentally friendly and warm texture that adds temperature to the product. The matching process uses the original color of alcohol extract paper as the main color tone, with full relief gardenia flower dark patterns as the background, and partial matte gold finishing touch. The brand and product information are expressed through printing, highlighting the key points, strong readability, and easy for consumers to quickly remember the product.

　　02洽洽｜高端堅(jiān)果禮盒

　　02 Qiaqia | High end Nut Gift Box

　　by不之名品牌事務(wù)所「白堅(jiān)果」這是洽洽針對現(xiàn)代女性群體打造的高端堅(jiān)果禮盒，產(chǎn)品以脫皮工藝呈現(xiàn)純凈白堅(jiān)果，精選巴旦木、核桃仁等優(yōu)質(zhì)原料，并添加燕窩酸營養(yǎng)成分，滿足現(xiàn)代女性消費(fèi)者對低負(fù)擔(dān)健康零食的需求。 整體圍繞雅致風(fēng)格進(jìn)行設(shè)計(jì)，以米白色為主視覺，融入女性纖柔線條紋理，字體和圖形則采用立體燙金，塑造品名立體質(zhì)感；產(chǎn)品圖部分采用局部UV，將圖片與原料一同展現(xiàn)，突出核心原料并進(jìn)行獨(dú)立icon設(shè)計(jì)，強(qiáng)化“燕窩酸成分”真實(shí)添加，最后完成產(chǎn)品價(jià)值傳達(dá)。

　　White Nut "is a high-end nut gift box created by Qiaqia for modern women. The product uses peeling technology to present pure and clean white nuts, selects high-quality raw materials such as almonds and walnut kernels, and adds bird's nest acid nutritional ingredients to meet the needs of modern female consumers for low burden healthy snacks. The overall design revolves around an elegant style, with beige as the main visual element, incorporating delicate female lines and textures. The font and graphics are three-dimensional hot stamping, creating a three-dimensional texture for the product name; The product image section uses partial UV to display the image together with the raw materials, highlighting the core raw materials and conducting independent icon design to enhance the true addition of "bird's nest acid component", and finally complete the product value communication.

　　03黑糖珍珠牛乳茶大桶禮盒

　　03 Black Sugar Pearl Milk Tea Bucket Gift Box

　　by杭州群樂最后看到這款“每鮮說”黑糖珍珠牛乳茶桶，一款超大容量禮盒桶，可輕松容納10杯奶茶。外盒采用啞光覆膜，提升質(zhì)感；文字采用燙金印刷，奶茶圖片則運(yùn)用局部UV工藝，使其看起來更加真實(shí)誘人，增強(qiáng)食欲和吸引力。 在工藝上，紙桶精切+0.1mm，嚴(yán)絲合縫，全自動(dòng)精密卷邊，每處細(xì)節(jié)都經(jīng)得起考驗(yàn)。 6孔提繩設(shè)計(jì)，實(shí)現(xiàn)了開合一體，便捷且穩(wěn)固。此外，還支持個(gè)性化設(shè)計(jì)，讓包裝成為品牌的獨(dú)特名片，提升產(chǎn)品識別度?？梢钥吹?，在產(chǎn)品包材的選擇方面，也需要設(shè)計(jì)師深入理解產(chǎn)品內(nèi)核，通過材質(zhì)肌理、色彩飽和度和結(jié)構(gòu)創(chuàng)新的多維組合，使包裝不僅是容器，更成為品牌語言的延伸。這種材質(zhì)與產(chǎn)品的共生關(guān)系，實(shí)質(zhì)上構(gòu)成了現(xiàn)代營銷中至關(guān)重要的感官觸點(diǎn)。

　　By Hangzhou Qunle, I finally saw this "Every Fresh Talk" black sugar pearl milk tea bucket, a super large capacity gift box bucket that can easily hold 10 cups of milk tea. The outer box is coated with matte film to enhance its texture; The text is printed with hot stamping, while the milk tea images are printed with partial UV technology to make them look more realistic and attractive, enhancing appetite and appeal. In terms of craftsmanship, the paper barrel is finely cut with a thickness of+0.1mm, tightly sewn, and fully automated with precise edge rolling. Every detail can withstand the test of time. The 6-hole lifting rope design achieves integrated opening and closing, which is convenient and stable. In addition, it also supports personalized design, making packaging a unique business card for the brand and enhancing product recognition. It can be seen that in the selection of product packaging materials, designers also need to have a deep understanding of the product core, and through the multidimensional combination of material texture, color saturation, and structural innovation, make packaging not only a container, but also an extension of brand language. The symbiotic relationship between this material and the product essentially constitutes a crucial sensory touchpoint in modern marketing.

　　本文由 食品包裝禮盒 友情奉獻(xiàn).更多有關(guān)的知識請點(diǎn)擊  http://www.sushuiheng.cn/   真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請期待.

　　This article is a friendly contribution from food packaging gift boxes For more related knowledge, please click http://www.sushuiheng.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.在商品包裝設(shè)計(jì)中，材質(zhì)的選擇往往直接影響著產(chǎn)品的整體呈現(xiàn)效果與消費(fèi)者感知價(jià)值。不同產(chǎn)品因其獨(dú)特屬性與定位需求，往往需要搭配與之相契合的包裝材料，食品包裝更需兼顧實(shí)用性與視覺吸引力。

　　In product packaging design, the choice of materials often directly affects the overall presentation effect of the product and the perceived value of consumers. Due to their unique attributes and positioning requirements, different products often require matching packaging materials, and food packaging needs to balance practicality and visual appeal.

　　今天就來看看，不同類型的食品是如何選擇包材的↓

　　Today, let's take a look at how to choose packaging materials for different types of food

　　01Nibbo風(fēng)味博物館巧克力

　　01Nibbo Flavor Museum Chocolate

　　byCYP藝術(shù)紙這款由NIBBO巧克力和徐耀良茶園聯(lián)名的東方美人茶奶巧，包裝設(shè)計(jì)延續(xù)Nibbo風(fēng)味博物館的靈感，將巧克力包裝轉(zhuǎn)化為可收藏的「風(fēng)味檔案」，梔子花浮雕暗紋暗合東方美人茶的花蜜香調(diào)，形成嗅覺與視覺的感官聯(lián)動(dòng)。紙張選擇采用CYP 藝術(shù)紙醇萃紙的燕麥拿鐵色，用再生纖維制成，環(huán)保溫暖的質(zhì)地為產(chǎn)品增加溫度，搭配工藝以醇萃紙的紙張?jiān)鳛橹魃{(diào)，滿版浮雕梔子花暗紋做底，局部燙啞金點(diǎn)睛，品牌與產(chǎn)品信息則用印刷表現(xiàn)，重點(diǎn)突出，可讀性強(qiáng)，易于消費(fèi)者快速記住產(chǎn)品。

　　ByCYP Art Paper, a collaboration between NIBBO Chocolate and Xu Yaoliang Tea Garden, is an Oriental Beauty Tea Milk Chocolate. The packaging design continues the inspiration from the Nibbo Flavor Museum, transforming the chocolate packaging into a collectible "flavor archive". The gardenia flower relief dark patterns match the nectar aroma of the Oriental Beauty Tea, forming a sensory linkage between smell and vision. The paper selection adopts the oat latte color of CYP art paper alcohol extract paper, made of recycled fibers, with an environmentally friendly and warm texture that adds temperature to the product. The matching process uses the original color of alcohol extract paper as the main color tone, with full relief gardenia flower dark patterns as the background, and partial matte gold finishing touch. The brand and product information are expressed through printing, highlighting the key points, strong readability, and easy for consumers to quickly remember the product.

　　02洽洽｜高端堅(jiān)果禮盒

　　02 Qiaqia | High end Nut Gift Box

　　by不之名品牌事務(wù)所「白堅(jiān)果」這是洽洽針對現(xiàn)代女性群體打造的高端堅(jiān)果禮盒，產(chǎn)品以脫皮工藝呈現(xiàn)純凈白堅(jiān)果，精選巴旦木、核桃仁等優(yōu)質(zhì)原料，并添加燕窩酸營養(yǎng)成分，滿足現(xiàn)代女性消費(fèi)者對低負(fù)擔(dān)健康零食的需求。 整體圍繞雅致風(fēng)格進(jìn)行設(shè)計(jì)，以米白色為主視覺，融入女性纖柔線條紋理，字體和圖形則采用立體燙金，塑造品名立體質(zhì)感；產(chǎn)品圖部分采用局部UV，將圖片與原料一同展現(xiàn)，突出核心原料并進(jìn)行獨(dú)立icon設(shè)計(jì)，強(qiáng)化“燕窩酸成分”真實(shí)添加，最后完成產(chǎn)品價(jià)值傳達(dá)。

　　White Nut "is a high-end nut gift box created by Qiaqia for modern women. The product uses peeling technology to present pure and clean white nuts, selects high-quality raw materials such as almonds and walnut kernels, and adds bird's nest acid nutritional ingredients to meet the needs of modern female consumers for low burden healthy snacks. The overall design revolves around an elegant style, with beige as the main visual element, incorporating delicate female lines and textures. The font and graphics are three-dimensional hot stamping, creating a three-dimensional texture for the product name; The product image section uses partial UV to display the image together with the raw materials, highlighting the core raw materials and conducting independent icon design to enhance the true addition of "bird's nest acid component", and finally complete the product value communication.

　　03黑糖珍珠牛乳茶大桶禮盒

　　03 Black Sugar Pearl Milk Tea Bucket Gift Box

　　by杭州群樂最后看到這款“每鮮說”黑糖珍珠牛乳茶桶，一款超大容量禮盒桶，可輕松容納10杯奶茶。外盒采用啞光覆膜，提升質(zhì)感；文字采用燙金印刷，奶茶圖片則運(yùn)用局部UV工藝，使其看起來更加真實(shí)誘人，增強(qiáng)食欲和吸引力。 在工藝上，紙桶精切+0.1mm，嚴(yán)絲合縫，全自動(dòng)精密卷邊，每處細(xì)節(jié)都經(jīng)得起考驗(yàn)。 6孔提繩設(shè)計(jì)，實(shí)現(xiàn)了開合一體，便捷且穩(wěn)固。此外，還支持個(gè)性化設(shè)計(jì)，讓包裝成為品牌的獨(dú)特名片，提升產(chǎn)品識別度?？梢钥吹剑诋a(chǎn)品包材的選擇方面，也需要設(shè)計(jì)師深入理解產(chǎn)品內(nèi)核，通過材質(zhì)肌理、色彩飽和度和結(jié)構(gòu)創(chuàng)新的多維組合，使包裝不僅是容器，更成為品牌語言的延伸。這種材質(zhì)與產(chǎn)品的共生關(guān)系，實(shí)質(zhì)上構(gòu)成了現(xiàn)代營銷中至關(guān)重要的感官觸點(diǎn)。

　　By Hangzhou Qunle, I finally saw this "Every Fresh Talk" black sugar pearl milk tea bucket, a super large capacity gift box bucket that can easily hold 10 cups of milk tea. The outer box is coated with matte film to enhance its texture; The text is printed with hot stamping, while the milk tea images are printed with partial UV technology to make them look more realistic and attractive, enhancing appetite and appeal. In terms of craftsmanship, the paper barrel is finely cut with a thickness of+0.1mm, tightly sewn, and fully automated with precise edge rolling. Every detail can withstand the test of time. The 6-hole lifting rope design achieves integrated opening and closing, which is convenient and stable. In addition, it also supports personalized design, making packaging a unique business card for the brand and enhancing product recognition. It can be seen that in the selection of product packaging materials, designers also need to have a deep understanding of the product core, and through the multidimensional combination of material texture, color saturation, and structural innovation, make packaging not only a container, but also an extension of brand language. The symbiotic relationship between this material and the product essentially constitutes a crucial sensory touchpoint in modern marketing.

　　本文由 食品包裝禮盒 友情奉獻(xiàn).更多有關(guān)的知識請點(diǎn)擊  http://www.sushuiheng.cn/   真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請期待.

　　This article is a friendly contribution from food packaging gift boxes For more related knowledge, please click http://www.sushuiheng.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.